Data is useful to the degree that managing it adds value to your business.
Data must be utilized in a meaningful way in order to serve the needs of business.
It is this philosophy that drives our company to deliver quality solutions that help businesses use their data in ways that are more efficient and productive.
We focus on what matters most to your business.
Data News & Events
Enterprises Turn to RPA to Help Future-Proof Their Businesses
What Can Gamification Bring to the Enterprise?
Gamification increases employee happiness and motivation when applied to learning and training and increases customer engagement and awareness when it's used in marketing. So what exactly is it? Gamification uses principles and elements of game design in conjunction with non-game activities such as learning and marketing.Continue reading...
Matthieu Silbermann: The Digital Workplace Is the Measure of How a Company Culture Is Defined
Matthieu Silbermann relishes being at the intersection of technical innovation, business solutions and customer support.Continue reading...
Centralized Computing Power in a Decentralized Work Environment
The market for cloud-based virtual display interfaces (VDI) is expected to grow in 2020, due in part to the large-scale shift to remote working. Companies need safe and effective solutions to manage their now-remote workforce.Continue reading...
Empathy Fuels Today's VoC Programs
Voice of the Customer (VoC) captures a customer's expectations, preferences and aversions and tunes your customer experience (CX) activity accordingly. While VoC has been an important component of CX programs for years, COVID-19 has dramatically changed both its importance and its challenges. Janey Whiteside, chief customer officer for WalmartContinue reading...
Why Integration Is Trumping All Marketing Technology Requirements
Marketing technology buyers want their martech to integrate and be user-friendly. Not the most shocking revelation, we know. But there are signs of improvement in this arena. A report this month by the Customer Data Platform Institute revealed the challenge of unifying data from many sources to gain a completeContinue reading...
Meeting Customer Needs This Holiday Season
Retailers with brick-and-mortar operations will be facing one of the most challenging holiday seasons in memory this year. They are facing the combined impact of the COVID-19 pandemic and the resulting social distancing rules, as well as record high unemployment rates, meaning less disposable income for many.Continue reading...
Striking the Security and Enterprise Collaboration Balancing Act
We’ve all been continuing to work under the unique challenges COVID-19 has presented since March.Continue reading...
How the COVID Crisis Has Businesses Changing up Their VoC Playbook
When isn’t Voice of the Customer (VoC) important? It certainly didn’t take a pandemic for brands to figure out VoC is critical.Continue reading...
Let Ethics Guide Your Use of AI
Artificial intelligence (AI) and machine learning technologies are becoming increasingly incorporated into consumer products and enterprise solutions alike. As AI applications quickly advance into large-scale and more diverse use cases, it’s becoming imperative that ethics guide its development, deployment and applications.Continue reading...