Universal Data Systems Data Solutions for Business

When most brands think about media assets, they think about the ways their teams can (or cannot) find the right images and videos needed to drive most engagement opportunities today.

Now in the eighth month since COVID-19 first emerged, it is clear the changes it precipitated in the workplace are here to stay. So much so that recent Gartner research shows that the pandemic's second wave is now the top concern for executives.

Marketers are increasingly using machine learning technology to help implement campaign strategies. But the introduction of machine learning can raise programming concerns, concerns which many marketing professionals may only have a surface-level understanding of.

The most important assets retained by nearly any business is not its real estate or even its top leaders — it’s the people — the employees it hires and invests in. This realization is essential to effectively develop a modern digital workplace.

Act-On Software, which provides marketing automation software, has announced an integration with Zoom. The integration follows Act-On’s roll-out of the Automated Journey Builder earlier this month and is designed to allow marketers to promote and manage Zoom webinars from within the Act-On platform. The capabilities include: Automated workflows: Marketers

Hardly a week goes by without one tech company or another claiming that the latest version of release of their product is ground breaking. It is very rare that these claims stand up.

Electric utilities have had a weak relationship with customers — whom they called customers “ratepayers” until recently — for years now. But like all other industries, they must now reinvent their relationship with customers due to several key factors placing enormous pressure upon them: Digital customers have new expectations:  Traditional

Whatever happened to Project Cortex? Microsoft introduced Cortex with great fanfare at its 2019 Ignite Conference, with subsequent posts reaffirming general availability by mid-2020. As late as May 2020, general availability was still being touted for the first half of 2020.

The 42% of organizations that have a customer journey map developed it within the past two years, so it’s getting hot, according to a report from Hanover Research. So if organizations put so much faith into customer journey mapping, shouldn't do the same for their employees, too? Should they

Has your organization adapted to working from home yet? Many say yes. One prominent CEO likely wishes the remote shift never happened. Netflix CEO Reed Hastings calls remote working a “pure negative.” He'd like his workforce to return to the office “12 hours after a (COVID-19) vaccine is approved.