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Data must be utilized in a meaningful way in order to serve the needs of business.
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Data News & Events
From Service-Oriented Architecture to Microservices
Designing our applications as small independent units is the first step towards building a modern infrastructure that is nimble, agile and scalable.
Could California Become an EU Data Privacy Darling?
California’s lead in privacy in the US is widening, and powerful EU data privacy regulators are taking note.
Office 365: Top of the Heap, But Competitors Are Making Inroads
Although Office 365, Slack and G Suite dominate workplace productivity, businesses are also looking to other apps to achieve business goals. Here’s why.
A Brand Management Maturity Model, Part Four: Technology
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.
What Is Machine Learning's Impact on Marketing Personalization?
Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization.
Want to Improve Your Customer Experience? Remember the Partner Experience
Across the supply chain, third-party partners have an impact on customer experience, both on the front lines and behind the scenes.
Is Your Capture Strategy Intelligent or Stuck in Yesterday’s Technology?
The rising tide of information chaos has a profound impact on digital transformation efforts. We must stem it at its origin: information capture.
Closing the Customer Feedback Loop: A Practitioner's Guide
You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up.