Universal Data Systems Data Solutions for Business

Robotic process automation (RPA) is playing a key role in digital transformation, with some enterprises already reaping the benefits of well-established RPA implementations.

Gamification increases employee happiness and motivation when applied to learning and training and increases customer engagement and awareness when it's used in marketing. So what exactly is it? Gamification uses principles and elements of game design in conjunction with non-game activities such as learning and marketing.

Matthieu Silbermann relishes being at the intersection of technical innovation, business solutions and customer support.

The market for cloud-based virtual display interfaces (VDI) is expected to grow in 2020, due in part to the large-scale shift to remote working. Companies need safe and effective solutions to manage their now-remote workforce.

Voice of the Customer (VoC) captures a customer's expectations, preferences and aversions and tunes your customer experience (CX) activity accordingly. While VoC has been an important component of CX programs for years, COVID-19 has dramatically changed both its importance and its challenges. Janey Whiteside, chief customer officer for Walmart

Marketing technology buyers want their martech to integrate and be user-friendly. Not the most shocking revelation, we know. But there are signs of improvement in this arena. A report this month by the Customer Data Platform Institute revealed the challenge of unifying data from many sources to gain a complete

Retailers with brick-and-mortar operations will be facing one of the most challenging holiday seasons in memory this year. They are facing the combined impact of the COVID-19 pandemic and the resulting social distancing rules, as well as record high unemployment rates, meaning less disposable income for many.

We’ve all been continuing to work under the unique challenges COVID-19 has presented since March.

When isn’t Voice of the Customer (VoC) important? It certainly didn’t take a pandemic for brands to figure out VoC is critical.

Artificial intelligence (AI) and machine learning technologies are becoming increasingly incorporated into consumer products and enterprise solutions alike. As AI applications quickly advance into large-scale and more diverse use cases, it’s becoming imperative that ethics guide its development, deployment and applications.