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Data News & Events
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ICYMI: Segmented Marketing Should Go the Way of Leg Warmers, More This week on CMSWire, we time-traveled to the 1980s, when MTV ruled the airwaves, leg warmers were the height of fashion and marketers embraced segmentation.
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Why Taking on More Strategic Risk Can Be Fuel for Growth We all encounter risk each day — sometimes more than we realize. In our personal lives, we might consider the risks associated with purchasing a new home, such as the affordability of the mortgage payments and the cost of home insurance.
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Good News: Workers Help Philippines Cemetery Community Through COVID-19 COVID-19 hasn’t slowed down philanthropists like Ashley Fruno. She is still helping those in need through the current world health pandemic. Fruno, from Surrey, British Columbia, has been working for The Pollination Project (TPP), an international nonprofit organization whose mission is to spark goodness and compassion in every person
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Decibel Raises $40M in Funding, Madison Logic Partners with HubSpot and More News Decibel, a digital experience analytics provider, has closed a Series B investment round of $40 million. Perwyn, a family-funded investment firm based in the UK, funded the round, which also includes an initial $17 million investment from Draper Esprit, Eight Roads Ventures and John Simon, via his VentureforGood investment
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Using Gamification to Boost Customer Experience Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether the strategy is used on the customer or on the employee side, according to experts familiar with gamification strategies.
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Why the Time Is Right for Personalization Personalization use cases, techniques, benefits and the space as a whole have evolved dramatically in the last seven years.
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Here’s the Missing Piece to the Customer Experience Conversation Welcome to the experience economy, where experience is the product. Brand perception and longevity take a backseat as customers make purchasing decisions based on their most recent brand experiences. And often, those experiences are digital. Keeping up with customer expectations as well as digital-first competitors is hard.
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What Enterprises Need to Look for in Unified Communications Offerings Even now, with the COVID-19 lockdown being slowly lifted in many states across the US and countries worldwide, communications and a communications strategy has never been more important.
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A Cost-Cutting Cloud Optimization Strategy for Your Skyrocketing Cloud Bills With the business world shrouded in uncertainty, companies need to make an explicit effort to improve their cost management processes, especially when it comes to cloud infrastructure and services. There is a huge opportunity for organizations to reduce costs in this area.
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SaaS Marketers: Tap Into the Value of Tech Partner Programs The widespread adoption of cloud software shows no signs of slowing down. Gartner predicts the largest cloud market segment Software-as-a-Service (SaaS) revenue will reach $151.1 billion dollars by 2022, up from $85.7 billion in 2018. SaaS providers are disrupting their industries and changing the way professionals work across all departments.
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