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Data News & Events
Stop the Feud Between Business Users and IT — It Makes for Better Personalization
Business users and IT should be united in their efforts to achieve common business goals, yet all too often, they butt heads.
Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
200-Plus Companies Unite Against CRM, Adobe WCM Goes Cloud Native, More News
More than 200 companies sign a "declaration" against CRM, Adobe updates AEM for Cloud Native Deployment, Elastic Path acquires Moltin, and more CX news.
Process Mapping: An Antidote to the Challenge of 2 Weeks Notice
Two weeks notice is almost never enough time to handle all requisite offboarding tasks.
8 Tips for Cutting Through the Customer Data Platform Hype
With advice from the experts, we offer tips for breaking through the customer data platform (CDP) hype.
Digital Transformation Success Starts With Raising Your Digital IQ
Companies with low digital IQ scores are more likely to be among those failing at digital transformation.
Customer Data Platforms and Analytical CRMs Share the Same DNA
CDP vendors owe a lot to the popularity of analytical CRM platforms.